"Strays deserve more attention and need love, too."
Problem Statement
People who intend to help stray animals but choose to ignore due to the lack of professional or further supports to resettle or fix strays which need special treatment.
Opportunity
An app that assists and encourages people to help and rescue strays by offering types of methods and sources based on different situations.
Real-time map to find nearby shelters, organizations, and animal hospitals to help strays.
Interactive search engine and map enable users to identify and locate nearby shelters/organizations/clinic that meet their specified requirements for animal care. With this real-time navigation functionality, users can relocate stray animals quickly and efficiently, ensuring that they receive the necessary care as soon as possible.
Expert guidance from animal care professionals.
Whether dealing with an injured animal or trying to help a starving stray, we offer specific expert guidance and advice to users seeking to help stray animals based on the situation.
Supportive community of animal lovers.
Bright Strays fosters a vibrant and engaged community of animal lovers who share a passion for animal welfare. This community provides a forum for users to share knowledge and experiences and access support from fellow members.
Built-in fundraising tools for easy donations.
Bright Strays' integrated fundraising tools enable users to create and manage fundraising campaigns with ease. These campaigns can be shared with a wide network of supporters, helping users to raise the necessary funds to provide for the care and wellbeing of the strays they encounter.
Design Process
I used double diamond design process to help me explore multiple angles and perspectives for this project. Also, through this process, the problems was identified clearly and assumptions was left to one side.
How did I get there?
Research
The goal of conducting research is to gain insights into the behaviors and pain points of individuals who attempt to rescue stray animals. By understanding their experiences and challenges, we can identify opportunities to improve the process of rescuing strays. It is also essential to gain professional insights into the proper procedures for rescuing and caring for strays, ensuring that our app provides accurate and reliable information to our users.
There are a huge amount of Stray animals which are abandoned, neglected, and left to suffer without proper care and support every year. The lack of resources and infrastructure to care for them means that their survival is often uncertain, and their well-being is at risk.
Online Survey
I utilized Google Forms to collect data, and received 48 responses from participants.
Interview
I conducted interviews with a total of 5 individuals - 2 with experience rescuing or helping strays, 2 without, and 1 is the employee from Lifeline Animal Shelter.
Mind Map & Affinity Map
Mind mapping helps me to explore and refine ideas, by allowing to quickly sketch out potential solutions and concepts.
Empathy Map
Empathy map helped to get a deep understanding about target users.
Persona
What Are People Saying?
Difficulty Finding
Available Resources
It is challenging to find shelters and animal rescues that are available and willing to accept stray animals, especially in cases where they are overloaded, have lower priority, or are unresponsive. Additionally, it can be difficult to find shelters that allow walk-ins or that meet specific expectations regarding care and treatment.
Lack of Knowledge
and Guidance
Many individuals want to help stray animals but are unsure of the correct methods for rescuing and providing care. This lack of knowledge can lead to confusion, frustration, and even harm to the animals.
Limited Individual Availability
Individuals who wish to help stray animals may have limited availability due to other obligations, such as work or family responsibilities. This can make it challenging to provide immediate assistance to animals in need.
Financial Constraints
Rescuing and caring for stray animals can be costly, and many individuals may not have the financial resources to cover these expenses. This can lead to feelings of helplessness and frustration when they are unable to provide the necessary care and treatment for the animals.
User Pain Points
Target Users
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People who wants to make a positive impact on the lives of stray animals.
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Individuals who are passionate about animal welfare and are interested in helping stray animals in their community.
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People who have found a stray animal and are looking for resources and guidance on how to provide it with the care and support it needs.
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People who want to get donations for saving strays or participate in fundraising efforts to support animal welfare causes.
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Age 18 - 54
Flow Diagram
Wireframes
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Feedback
According to the valuable feedback that I got from the user testing, I made some changes on the design.
“One thing for the ‘Home’ on the nav bar, doesn’t make sense. Explore would be the best word for it.”
Confusion Of The Naming Convention
“On ‘Let’s get started’ page. I think is too redundant to have many content text on that page.”
Redundant Content Takes More Effort To Read
“On the shelter’s info page, I also want to know what’s their email address.”
“Wish to mark emergency level when I create a post.”
More Information Needed
“Payment methods are too limited right now. Maybe add Apple Pay. Also, I think logo look much better than text.”
“For the payment method, maybe add Zelle or other online payment methods.”
Limitation Of Payment Methods
“I think most of the people are same as me that I usually prefer to see images rather than reading texts. So I don’t have much patient to read those descriptions. Maybe combine it with photos would be great.”
More Images Rather Than Texts
User Testing
Due to the time constraints, I conducted quick online and in-person user testings with target users. I gave them 4 specific tasks to complete.
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Find and contact shelters/rescues
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Get professional advices of helping strays
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Report a stray to the community
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Start a fundraiser
Color Palette
Typography
We can support you in helping strays.
The goal of the Bright Strays mobile app is to improve the well-being of stray animals by providing people with the tools, resources, and support they need to rescue, care for, and relocate strays in their community. Our app aims to increase awareness of the stray animal problem, facilitate communication and collaboration among animal lovers and organizations, and ultimately reduce the number of stray animals suffering from neglect, hunger, illness, and abuse. By empowering people to take action and make a difference, we hope to create a more compassionate and humane society for both animals and humans.
Design Assets
Website Promotion
Social Media Promotion
Why Social Media?
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Reach
Social media platforms have a massive user base, which means that they offer a vast potential audience for promoting an app. By leveraging social media, this app can reach a large number of people who are interested in animal welfare, pet care, and related topics, which are likely to be relevant to it.
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Targeting
Social media platforms offer advanced targeting options that allow you to reach specific groups of users based on their demographics, interests, and behaviors. This means that I can tailor promotional messages of this app to the right people, increasing the chances that they will be interested in downloading and using this app.
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Engagement
Social media is a highly interactive platform that allows me to engage with the audience in a variety of ways. By creating compelling content, responding to comments and messages, and building a community around this app, I can create a strong sense of engagement and loyalty among users.
Overall, social media can be a powerful promotional tool for Bright Strays app. By leveraging the reach, targeting, engagement, and viral potential of social media, you can effectively promote your app to a large and engaged audience, raising awareness of the app's features and benefits, and driving downloads and usage.
BrightStray is a mobile app that helps people support stray animals in need. It offers various resources, such as professional advice, fundraising, and a community for communication and help-seeking. The app also provides a navigation tool to find nearby shelters or organizations for relocating found strays. The project aims to create a user-friendly, intuitive app that encourages animal welfare and helps stray animals.
UX/UI Design
Research
Prototyping
Marketing Strategy
Dec 2022 - Feb 2023
2 Months
Bright Strays